toronto zoo 

VISUAL IDENTITY

PROJECT TYPE
ACADEMIC 2018

This reimagined visual identity uses typographic design to portray the fun and educational characteristics of the Toronto Zoo. The goal is to develop a brand that appeals to both adults and children. In order to convey the idea that visitors can experience the animals up-close, the display font is always used in uppercase, set in separate lines, and running slightly off the page. Images of animals are in isolation and emerges into the design from the edges of a page. Colours chosen for this identity stems from the zoo's original brand colours, while adding a few other hues for a vibrant pop.

business_card_mockup02
magazine_ad_mockup-v02-smallermag
website_wide_mockup
portfolio_lanyard-badge_mockup-v03b
tour_van_whitebk_mockup-v02

Let's work together.

My goal is to always refine my craft and continue to grow as a designer. I love collaborating and welcome new opportunities to tackle interesting problems. So if you need a hand with your project or just someone to chat with about design, technology, or anything typography – get in touch 🙌

This website is typeset in Mulish and Shrikhand.

Designed and created in 🇨🇦 by Judy Yen ✌️ with Semplice. Last updated March 2022.

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